In many walks of life, creativity is seen as a desirable \u2018something\u2019 that can be beneficial to organizations as well as to individual people and groups. Creativity is highly valued because we believe that it can deliver significant advantages such as gaining a leading edge in business or establishing the basis for a lifetime of satisfaction and even happiness. That creativity is \u201ca good thing\u201d is rarely disputed and yet, when we start to try to be more precise about we mean by creativity, it soon becomes apparent that there are many different views as to what it is. Many careers and businesses have been founded on the notion that it is possible both to define and to promote creativity as an achievable activity. However, if we make claims that it is possible to enhance creativity, we need first to be clear about what exactly we are aiming for: in other words, what do we mean by creativity? My work\u00a0explores the multi-dimensional aspects of creativity and the role of research in contributing to our knowledge. I have published a number of papers and chapters on these subjects:<\/p>\n